Google AdSense is saying buh bye to video ad units.
In a posting on AdSense blog regarding termination of video ad units, Google announced:
Starting today, the option to sign up for video units is no longer available to new publishers. If you’re currently displaying video units, we recommend that you start removing the video unit code from your pages as soon as possible so you can optimize your available ad space in advance. Please be assured that any earnings you’ve generated from video units in the past will still be credited to your AdSense account.
AdSense launched video ad units in May of 2006. In the blog post announcing video ads, Google said:
Introducing the newest member of the AdSense ad family–click-to-play video ads. Video ads will compete in the same auction as text and image ads for placement on your site, and as we’ve mentioned before, increased competition in the ad auction means increased revenue potential for you. Video ads open your site up to a whole new type of advertising that is engaging and highly relevant for your users.
AdSense is telling users that if they are interested in publishing YouTube videos, they can do that using YouTube’s embed feature.
Publishers who have already deployed video ad units using the Leaderboard or Skyscraper format “will direct users to YouTube.com, while other video unit sizes will automatically be changed to standard embedded YouTube players.”
Those who have deployed “other video unit sizes will automatically be changed to standard embedded YouTube players.”
The video ad units never really became mainstream. I don’t recall seeing but a few of them.
Tags: adsense, google, video ads
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