Found an interesting presentation on Recession Washing for brands by Tim Stock (Scenario DNA). It shows how recession is influencing brand marketing and what companies are doing.

My favorite slides:

• Suze Orman says milk your budget
• Hyundai says “return car” if job lost
• JetBlue refunds vacations if job lost
• People want good ideas. Here’s what not to do

Tags: brand marketing, recession

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