Ripple6 just came on my radar as a company looking to provide social analytics and social insights to its clients. In simplest words, you can think of Ripple6 as a company that tracks the ripple effects of conversations within a social graph on a given social network. So in a way the company targets and treats conversations as behavior.
Through its Social Insights offering, Ripple6 allows its marketers to conduct ongoing research within the private spaces of social networks.
The founder of Ripple6, Sang Kim, has a BA in sociology from Columbia University. The company’s platform seems to be built upon Microsoft technologies, including C# and ASP.NET.
The company claims P&G as one of its customers and provides Ripple Analytics, a social analytics engine that helps identify key players in a community. In other words the company helps identify influencers in a community.
Ripple Analytics gives you the information you need to understand the social media components of your community-driven site, including:
* keyword content
* reach
* flow of messages and information
* demographics
* psychographics
* geographic distribution of members and messages
According to Sang Kim:
What was cool is that one of the things you could see was peer helping. Someone would say that they had tried something and it didn’t work, and then someone else would chime in and say that they had experienced the same thing and here is how it worked better for her. That is clearly an advocate — someone who doesn’t just say this is great but actually shows you how to get greater value out of the product.
The company’s blog is available at blog.ripple6.com.
Ripple6 was acquired in 2008 by Gannett, the company behind USA Today. Ripple 6 is based in New York City.
Tags: gannett, influencers, ripple6, social analytics
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