Author Archive
FDA Issues Warning Over Sponsored Search
Posted by Frank Mash in News on April 6th, 2009
FDA has issued warning to 14 pharmaceutical companies over their sponsored search advertising (aka pay-per-click advertising) practices. These sponsored search results appear on search engines such as Google when users search for a search term. In one of the warning letters to Biogen Idec for advertising it’s drug, TYSABRI, FDA said:
The sponsored links are [...]
Virtual Goods and Advertising Generate $74 Million for Habbo in Revenues
Posted by Frank Mash in News on April 2nd, 2009
It seems Habbo’s virtual economy isn’t under recession. Instead, the virtual goods business seems to be booming for Habbo.
While most other social networks are trying to get into virtual goods and finding ways to monetize international audience, Habbo is enjoying being the leader in the space. In 2008, Habbo generated $74 million in revenues from [...]
AdSense sunsets Video Ad Units
Posted by Frank Mash in News on April 1st, 2009
Google AdSense is saying buh bye to video ad units.
In a posting on AdSense blog regarding termination of video ad units, Google announced:
Starting today, the option to sign up for video units is no longer available to new publishers. If you’re currently displaying video units, we recommend that you start removing the video unit [...]
Behavioral Targeting: Good Practice Principles by IAB UK
Posted by Frank Mash in Advice on March 30th, 2009
Many people don’t like the sound of behavioral targeting, perhaps because of a poor choice of words. However, Behaviorally targeted advertising is important, not just for the advertising companies that implement it but also for consumers! I will go on to say that advanced targeting solutions that are implemented responsibly are important for the entire [...]
Pay Per Click and Budget
Posted by Frank Mash in Advice on March 29th, 2009
John Ellis talks about pay-per-click advertising and budget during tough times in his post, “Budget? What Budget? it’s pay-per-click.” He argues, “PPC does not follow the old marketing budget rules.”
The whole notion of pay-per-click advertising is based on performance. An advertiser pays a high price for a pay-per-click campaign because he/she expects the conversions to [...]