Archive for the ‘Advice’ Category
Behavioral Targeting: Good Practice Principles by IAB UK
Posted by Frank Mash in Advice on March 30th, 2009
Many people don’t like the sound of behavioral targeting, perhaps because of a poor choice of words. However, Behaviorally targeted advertising is important, not just for the advertising companies that implement it but also for consumers! I will go on to say that advanced targeting solutions that are implemented responsibly are important for the entire [...]
Pay Per Click and Budget
Posted by Frank Mash in Advice on March 29th, 2009
John Ellis talks about pay-per-click advertising and budget during tough times in his post, “Budget? What Budget? it’s pay-per-click.” He argues, “PPC does not follow the old marketing budget rules.”
The whole notion of pay-per-click advertising is based on performance. An advertiser pays a high price for a pay-per-click campaign because he/she expects the conversions to [...]
How do Gen X, Gen Y and Baby Boomers Differ?
Posted by Frank Mash in Advice on March 22nd, 2009
I really hate when generalizations are made regarding how a particular generation acts. This practice creates ignorance and leads to stereotypes. While not completely applicable to everyone, generalizations, when used as a vehicle to understand conflicts, can be helpful.
Entrepreneur.com takes a look at the generational conflict that seems to be widening.
The article talks about [...]
Time to Ditch Your Marketing Plans?
Posted by Frank Mash in Advice on March 22nd, 2009
As the recession deepens, Melissa Fach of SEO Aware, highlights the need to take a fresh look at your marketing plans. She says that if your current marketing plans aren’t working, you should look elsewhere. Also embedded is the advice to rethink your search engine optimization (SEO) strategy, especially if it’s not giving the desired [...]