Archive for the ‘News’ Category

Peer39 Raises $10.5 Million in Series C

As Peer39 moves away from building its own ad network to focusing on allowing publishers to clear their remnant ad inventory at premium prices based on its semantic ad platform, it announced an injunction of $10.5 million in Series C funding from Evergreen Venture Partners.

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FDA Issues Warning Over Sponsored Search

FDA has issued warning to 14 pharmaceutical companies over their sponsored search advertising (aka pay-per-click advertising) practices. These sponsored search results appear on search engines such as Google when users search for a search term. In one of the warning letters to Biogen Idec for advertising it’s drug, TYSABRI, FDA said:
The sponsored links are [...]

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38 Comments


Virtual Goods and Advertising Generate $74 Million for Habbo in Revenues

It seems Habbo’s virtual economy isn’t under recession. Instead, the virtual goods business seems to be booming for Habbo.
While most other social networks are trying to get into virtual goods and finding ways to monetize international audience, Habbo is enjoying being the leader in the space. In 2008, Habbo generated $74 million in revenues from [...]

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122 Comments


AdSense sunsets Video Ad Units

Google AdSense is saying buh bye to video ad units.
In a posting on AdSense blog regarding termination of video ad units, Google announced:
Starting today, the option to sign up for video units is no longer available to new publishers. If you’re currently displaying video units, we recommend that you start removing the video unit [...]

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Boomers adopt Social Networks and Twitter!

I recently published my thoughts on How do Generation X, Generation Y and Baby Boomers differ? What I didn’t mention in my post is that both my father-in-law and my mother-in-law recently joined Facebook and have been quite active on it. I expected my mother-in-law to join sooner or later, but I never expected that my [...]

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Sears Follows in Footsteps of Skittles’ Twitter Campaign

Well, kind of. After Skittles did a social media publicity stunt (which was called by many as very risky) by setting up Twitter as its home page, Sears is now following by setting up a site that basically just is an interface to Sears’ public page on Facebook.
Since the time Skittles set it’s home [...]

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7 Comments


Is Impressions the New Social Media Metric?

Natalie Myers summarizes a recent webinar, “The Only 3 Social Media Metrics That Matter”, by Eric Anderson, VP of Emerging Media at White Horse. (Unfortunately only Windows users can watch the recorded webinar, Shame on GoMeeting).
Eric believes that the right kind of metric for social media is impressions. Before you start yawning, consider this: he [...]

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3 Comments


Organic Wins Big at Internet Advertising Competition

Organic, the digital communications and advertising agency that created web sites for Bank of America, Chrysler and EsteeLauder, won six awards at the Internet Advertising Competition.
Organic reveiced awards in the following categories:

“Best Bank Website”:  Bank of America - Morris on Campus,
“Best Automobile Website”: Chrysler LLC - Jeep Urban Ranger
“Outstanding Website”: Estee Lauder - EsteeLauder.com,
“Outstanding Website”: [...]

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Pepsi’s Twitter Visualizer for SXSW 2009

For the SXSW 2009 in Austin, Pepsi created a cool Twitter Visualizer to show what people are tweeting about. I discovered it after the SXSW had ended. But still, it’s a cool discovery. You can see how many SXSW attendees where traveling, drinking, attending, eating or partying. Very cool way of marketing and advertising, Pepsi! [...]

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Top Advertising and Marketing Blogs

If you are passionate about following advertising and marketing blogs, look no further. AdAge publishes a top 150 advertising, marketing and media blogs on the Internet. The list is ranked in the order of popularity.
The top 5 Advertising blogs are listed here:

Seth Godin
Search Engine Land
Chris Brogan
Micro Persuasian
Search Engine Journal

In order to avoid having you add [...]

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125 Comments



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