Archive for March, 2009
Behavioral Targeting: Good Practice Principles by IAB UK
Posted by Frank Mash in Advice on March 30th, 2009
Many people don’t like the sound of behavioral targeting, perhaps because of a poor choice of words. However, Behaviorally targeted advertising is important, not just for the advertising companies that implement it but also for consumers! I will go on to say that advanced targeting solutions that are implemented responsibly are important for the entire [...]
Pay Per Click and Budget
Posted by Frank Mash in Advice on March 29th, 2009
John Ellis talks about pay-per-click advertising and budget during tough times in his post, “Budget? What Budget? it’s pay-per-click.” He argues, “PPC does not follow the old marketing budget rules.”
The whole notion of pay-per-click advertising is based on performance. An advertiser pays a high price for a pay-per-click campaign because he/she expects the conversions to [...]
Washing the Recession Away
Posted by Frank Mash in Presentation on March 27th, 2009
Found an interesting presentation on Recession Washing for brands by Tim Stock (Scenario DNA). It shows how recession is influencing brand marketing and what companies are doing.
My favorite slides:
Suze Orman says milk your budget
Hyundai says “return car” if job lost
JetBlue refunds vacations if job lost
People want good ideas. Here’s what not to do
Notes from All Media, All the Time: Prospering in a Media-Centric World
Posted by Frank Mash in Event on March 26th, 2009
I woke up early this morning to attend the All Media, All the Time: Prospering in a Media-Centric World event organized by Executive Council.
The event, organized at Yale Club, was very well attended. Among the companies attending were Google, Pepsi, AT&T, Viacom, Facebook, CBS, Greenhill Interactive Corp., Alcatel-Lucent, Hearst, MTV Networks, Media6 Degrees, Marketspace, [...]
How do Gen X, Gen Y and Baby Boomers Differ?
Posted by Frank Mash in Advice on March 22nd, 2009
I really hate when generalizations are made regarding how a particular generation acts. This practice creates ignorance and leads to stereotypes. While not completely applicable to everyone, generalizations, when used as a vehicle to understand conflicts, can be helpful.
Entrepreneur.com takes a look at the generational conflict that seems to be widening.
The article talks about [...]