Posts Tagged ‘brand marketing’
Washing the Recession Away
Posted by Frank Mash in Presentation on March 27th, 2009
Found an interesting presentation on Recession Washing for brands by Tim Stock (Scenario DNA). It shows how recession is influencing brand marketing and what companies are doing.
My favorite slides:
Suze Orman says milk your budget
Hyundai says “return car” if job lost
JetBlue refunds vacations if job lost
People want good ideas. Here’s what not to do
Notes from All Media, All the Time: Prospering in a Media-Centric World
Posted by Frank Mash in Event on March 26th, 2009
I woke up early this morning to attend the All Media, All the Time: Prospering in a Media-Centric World event organized by Executive Council.
The event, organized at Yale Club, was very well attended. Among the companies attending were Google, Pepsi, AT&T, Viacom, Facebook, CBS, Greenhill Interactive Corp., Alcatel-Lucent, Hearst, MTV Networks, Media6 Degrees, Marketspace, [...]