Posts Tagged ‘fda’
FDA Issues Warning Over Sponsored Search
Posted by Frank Mash in News on April 6th, 2009
FDA has issued warning to 14 pharmaceutical companies over their sponsored search advertising (aka pay-per-click advertising) practices. These sponsored search results appear on search engines such as Google when users search for a search term. In one of the warning letters to Biogen Idec for advertising it’s drug, TYSABRI, FDA said:
The sponsored links are [...]