Posts Tagged ‘IAB’

IAB Social Media 2009

Posted by Frank Mash in Event on May 11th, 2009

IAB is hosting Social Media 2009 in New York next week.
Major marketers and agencies who influence over $4 billion in advertising spend are attending the event, including Aetna, Bristol-Myers Squibb, Bloomingdales, Digitas, IBM, ING, Kenneth Cole Productions, L’Oreal, Macy’s, Mandarin Oriental Hotel Group, Media Contacts, Mediacom, Mediaedge:cia, MediaVest, Mercedes-Benz, Michael Kors, Movado, Moxie Interactive, [...]

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Behavioral Targeting: Good Practice Principles by IAB UK

Posted by Frank Mash in Advice on March 30th, 2009

Many people don’t like the sound of behavioral targeting, perhaps because of a poor choice of words. However, Behaviorally targeted advertising is important, not just for the advertising companies that implement it but also for consumers! I will go on to say that advanced targeting solutions that are implemented responsibly are important for the entire [...]

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