Posts Tagged ‘pay-per-click’
FDA Issues Warning Over Sponsored Search
Posted by Frank Mash in News on April 6th, 2009
FDA has issued warning to 14 pharmaceutical companies over their sponsored search advertising (aka pay-per-click advertising) practices. These sponsored search results appear on search engines such as Google when users search for a search term. In one of the warning letters to Biogen Idec for advertising it’s drug, TYSABRI, FDA said:
The sponsored links are [...]
Pay Per Click and Budget
Posted by Frank Mash in Advice on March 29th, 2009
John Ellis talks about pay-per-click advertising and budget during tough times in his post, “Budget? What Budget? it’s pay-per-click.” He argues, “PPC does not follow the old marketing budget rules.”
The whole notion of pay-per-click advertising is based on performance. An advertiser pays a high price for a pay-per-click campaign because he/she expects the conversions to [...]