Posts Tagged ‘social media’
IAB Social Media 2009
Posted by Frank Mash in Event on May 11th, 2009
IAB is hosting Social Media 2009 in New York next week.
Major marketers and agencies who influence over $4 billion in advertising spend are attending the event, including Aetna, Bristol-Myers Squibb, Bloomingdales, Digitas, IBM, ING, Kenneth Cole Productions, L’Oreal, Macy’s, Mandarin Oriental Hotel Group, Media Contacts, Mediacom, Mediaedge:cia, MediaVest, Mercedes-Benz, Michael Kors, Movado, Moxie Interactive, [...]
Tags: IAB, networking, social media
Boomers adopt Social Networks and Twitter!
Posted by Frank Mash in News on March 31st, 2009
I recently published my thoughts on How do Generation X, Generation Y and Baby Boomers differ? What I didn’t mention in my post is that both my father-in-law and my mother-in-law recently joined Facebook and have been quite active on it. I expected my mother-in-law to join sooner or later, but I never expected that my [...]
Tags: Baby Boomers, Gen X, Gen Y, social media, social networking, twitter
Newspaper Publishers Not Taking Advantage of the Social Media
Posted by Frank Mash in Research on March 28th, 2009
Even with declining circulations, falling revenue and competition from other digital medium, Newspapers are not taking advantage of the social power of their readers, according to a study by Gartner.
Late last year, a total of 989 users in US, UK and Italy were surveyed. The results of the survey shouldn’t be a surprise to someone [...]
Tags: newspapers, publishers, social media, social networking, twitter
Sears Follows in Footsteps of Skittles’ Twitter Campaign
Posted by Frank Mash in News on March 28th, 2009
Well, kind of. After Skittles did a social media publicity stunt (which was called by many as very risky) by setting up Twitter as its home page, Sears is now following by setting up a site that basically just is an interface to Sears’ public page on Facebook.
Since the time Skittles set it’s home [...]
Tags: busted moms, facebook, sears, skittles, social media
Is Impressions the New Social Media Metric?
Posted by Frank Mash in News on March 27th, 2009
Natalie Myers summarizes a recent webinar, “The Only 3 Social Media Metrics That Matter”, by Eric Anderson, VP of Emerging Media at White Horse. (Unfortunately only Windows users can watch the recorded webinar, Shame on GoMeeting).
Eric believes that the right kind of metric for social media is impressions. Before you start yawning, consider this: he [...]
Tags: impressions, metric, return on interaction, ROI, social media